Hotel Breakfast Perk in Jeopardy: Orbis Coffee CEO Warns of Price Surge

Justin Clarke, CEO of Orbis Coffee, has issued a stark prediction for the hospitality industry. As global green coffee prices soar to unprecedented levels, Clarke foresees significant challenges for hotels offering complimentary breakfast coffee by 2025. With Arabica futures exceeding $4.38 per pound, hotels may soon face tough decisions: absorb rising costs, reduce quality, or rethink their coffee sourcing strategies. Orbis Coffee, leveraging its regional sourcing from East Africa and India, is poised to offer cost-effective solutions to hotels grappling with this impending crisis. The company's direct-trade model and shorter supply chains could provide a lifeline for hoteliers seeking to maintain quality while controlling costs in an increasingly volatile market.
Source: EIN Presswire