Influencers Fueling India's Quick Commerce Boom: A New Era of Shopping in Smaller Towns

A recent Meta study reveals that influencers are pivotal in transforming India's quick commerce landscape, especially in tier-2 and tier-3 cities. The research indicated that 86% of respondents discovered new brands through social media platforms, while 59% used Reels for product exploration. Notably, over one-third of consumers reported making purchases based on influencer recommendations. This would indicate an uptrend for how personalized marketing approaches, along with engaging on social media, increasingly drives consumer purchasing, which should also bring about the promising quick commerce business in 2025.

Source: CNBC TV18 

Business Today 

Indian Express