Infosys and HanesBrands Inc. Collaborate to Unlock Hyper Productivity and AI-Driven Efficiency

Infosys, a global leader in next-generation digital services and consulting, has announced a landmark ten-year strategic alliance with HanesBrands Inc., one of the world’s leading everyday iconic apparel companies. This collaboration focuses on harnessing artificial intelligence (AI) to enhance operational efficiency, simplify IT landscapes, and drive transformational innovation across HanesBrands' business and IT applications.

Key Highlights of the Partnership

The decade-long alliance will leverage Infosys’ AI-first platforms, including the Live Enterprise Automation Platform (LEAP) integrated within Infosys Topaz, to revolutionize HanesBrands’ IT infrastructure.

Generative AI and AIOps technologies will be deployed to modernize core operations, boost agility, and unlock maximum value from data assets.

The partnership reflects a cultural alignment centered on innovation, operational excellence, and customer-centric transformation.

HanesBrands aims to optimize technology, enhance resource efficiency, and streamline complex IT environments through Infosys’ robust digital transformation capabilities.

Infosys will act as a strategic collaborator, supporting HanesBrands' evolution into a future-ready enterprise.

Revolutionizing Apparel Industry IT With AI

HanesBrands, renowned for iconic brands like Hanes, Bonds, Maidenform, and Bali, faces the challenge of rapidly evolving consumer demands and fierce market competition. The infusion of advanced AI solutions aims to address these challenges by automating routine processes, improving decision-making, and enabling predictive analytics throughout their business landscape.

The partnership specifically targets:

Leveraging AI to automate workflows and business processes, reducing manual effort and error.

Utilizing predictive insights powered by generative AI to anticipate market trends and inventory needs.

Enhancing the speed and reliability of IT service management through AIOps (Artificial Intelligence for IT Operations).

Infosys’ AI-First Approach and Technological Edge

Infosys brings to the table its proprietary AI innovations and a proven track record of applying AI at scale across various industries. The Live Enterprise Automation Platform (LEAP) combined with Infosys Topaz’s modular AI suite offers a powerful toolset for empowering smart automation, self-learning algorithms, and continuous improvement.

This technology-centric approach enables:

Seamless integration across diverse IT systems and business functions.

Real-time analytics and insights to support agile business strategies.

Reduction in operational complexity through automated root cause analysis and resolution.

Strategic Cultural Alignment For Success

Both companies share a commitment to innovation-led growth and customer-first operations. HanesBrands’ Chief Strategy, Transformation, Analytics and Technology Officer, Scott Pleiman, emphasized that Infosys’ expertise and AI-first capabilities complement their vision of agility, efficiency, and enhanced customer experiences.

Infosys’ EVP & Global Head, Consumer, Retail & Logistics, Karmesh Vaswani, expressed honor in partnering with HanesBrands to drive hyper-productivity and achieve breakthrough business value leveraging AI capabilities.

Expected Impact and Future Outlook

The collaboration is poised to generate significant business value by:

Accelerating digital transformation initiatives and speed-to-market.

Enabling real-time, data-driven decisions at every level of the enterprise.

Increasing workforce productivity through AI augmentation and automation.

Driving sustainability by optimizing resource usage and operational waste reduction.

The ten-year horizon allows for phased implementations, continuous innovation, and adaptive strategies to keep HanesBrands at the forefront of technology adoption in the retail and apparel sector.

About HanesBrands and Infosys

HanesBrands is a global apparel leader committed to creating comfortable, sustainable clothing solutions. With a wide portfolio of trusted brands and a focus on ethical manufacturing, it influences markets worldwide.

Infosys is a premier global digital services and consulting powerhouse, empowering organizations across 59+ countries to embrace AI, cloud, and next-gen technologies to unlock exponential value and sustainable growth.

Conclusion: Pioneering The Future Of Retail With AI

The Infosys-HanesBrands partnership is a beacon of innovation that blends AI-first technologies with strategic industry expertise to redefine retail IT operations. By unlocking hyper-productivity and AI-driven efficiency, this collaboration sets a new benchmark in the apparel sector’s digital transformation journey, promising enriched customer experiences and robust competitive advantage for the coming decade.

Sources: Infosys PR Newswire, Economic Times Technology, Infosys Official Website, HanesBrands Public Statements