ITC to Revolutionize Frozen Food Market with Prasuma Acquisition

ITC, the diversified conglomerate, is set to acquire 100% of Prasuma, a leading frozen food brand in India, over the next three years. The acquisition will begin with a 43.8% stake purchase, followed by subsequent tranches until June 2028. This strategic move aims to strengthen ITC's position in the Rs 10,000 crore frozen foods sector, leveraging Prasuma's innovative product range of momos, baos, and Korean fried chicken. The partnership is expected to drive significant growth and expand ITC's footprint in the rapidly evolving ready-to-cook market.
Source: MoneyControl, Entrepreneur, Your Story