JioCinema and Disney+ Hotstar to Enhance Measurement Tools Ahead of IPL 2025

In preparation for the TATA IPL 2025 season, JioCinema and Disney+ Hotstar are set to enhance their measurement tools to provide advertisers with detailed insights into audience engagement. This initiative aims to offer brands comprehensive data on viewership patterns, enabling more targeted advertising strategies. The collaboration will focus on integrating advanced analytics to monitor real-time user interactions during live matches, thereby optimizing ad placements and maximizing reach. This development is part of the broader strategy following the merger between Reliance and Disney India, which has consolidated sports streaming rights under Disney+ Hotstar. 
Source: First Piper