Lenskart Updates Style Guide To Embrace Cultural Symbols After Backlash

The controversy began when Lenskart’s previous style guide reportedly banned certain cultural symbols like bindis and kalawas while allowing hijabs, sparking widespread backlash online. In response, the company issued a public apology and unveiled a revised guide that embraces all forms of cultural and religious expression.  

What Changed In The Style Guide  

The updated rulebook now clearly states that employees are free to wear symbols of faith and culture without restrictions. Items such as bindis, tilaks, sindoor, kalawas, mangalsutras, kadas, hijabs, and turbans are explicitly welcomed, not as exceptions but as integral parts of identity.  

Company’s Clarification  

Founder and CEO Peyush Bansal emphasized that the new guidelines reflect Lenskart’s values of inclusivity and respect. The company reiterated that employees should feel comfortable expressing their cultural heritage while maintaining professional standards.  

Impact On Brand Image  

Analysts note that the move is aimed at rebuilding trust with customers and employees after the backlash. By embracing diversity, Lenskart strengthens its brand positioning as a progressive and culturally sensitive employer.  

Key Highlights  

• Lenskart updates style guide after backlash  
• New rules welcome bindis, tilaks, hijabs, turbans, and more  
• CEO Peyush Bansal emphasizes inclusivity and respect  
• Move aims to rebuild trust and brand image  
• Employees encouraged to express cultural identity freely  

Sources: India Today, Hindustan Times, News18