Lululemon Enters India with First Store in New Delhi

Anirudh Jain - Kolkata Bureau Jul 09, 2026 1,200 Views

Canadian activewear brand Lululemon will enter the Indian market this autumn, opening its first retail store at DLF Promenade in New Delhi. Through a franchise partnership with Tata CLiQ, the brand will also launch on digital platforms Tata CLiQ Luxury and Tata CLiQ Fashion, marking a major omnichannel expansion.

Canadian activewear giant Lululemon will launch its inaugural Indian retail location at DLF Promenade this autumn through a franchise partnership with Tata CLiQ.

NEW DELHI — Canadian premium athletic apparel brand Lululemon is set to make its long-awaited entry into the Indian market later this year. The company announced on July 7, 2026, that it will open its first physical store in India at the DLF Promenade mall in New Delhi. This launch marks a significant milestone in the brand's global expansion strategy, executed through a strategic franchise agreement with Indian e-commerce major Tata CLiQ.

The new Delhi outlet will serve as an omnichannel hub, offering Lululemon’s comprehensive range of high-performance apparel and accessories for men and women. The product lineup will cater to a variety of activities, including yoga, Pilates, running, training, tennis, and golf, alongside the brand's popular everyday movement and athleisure lines.

Omnichannel Expansion Strategy

The physical store opening will be complemented by a simultaneous digital launch. Concurrent with the brick-and-mortar debut, Lululemon’s entire collection will become available to customers across India via Tata CLiQ Luxury and Tata CLiQ Fashion. This omnichannel approach is designed to provide seamless access to the brand’s technical athletic apparel regardless of the consumer's location.

Beyond retail, the New Delhi store is envisioned as a community space. According to the company, the venue will host events and programs intended to foster connections among brand ambassadors, fitness enthusiasts, and local wellness communities, staying true to Lululemon’s "community-first" global business model.

Official Sources and Market Context

The entry into India is part of Lululemon’s broader international growth strategy, which has seen the company enter more than 30 markets globally. Earlier in 2026, the Vancouver-based retailer successfully expanded into Poland, Greece, Hungary, and Romania using a similar franchise model.

"Bringing Lululemon to India is a proud milestone for our teams as we continue to grow our brand around the world," said Sarah Clark, Senior Vice President, EMEA at Lululemon. "To prepare for the opening, we have been working with Tata CLiQ to build relationships with the New Delhi community, which has a vibrant and active consumer base looking for premium performance products."

Gopal Asthana, CEO of Tata CLiQ, added, "Indian consumers are increasingly embracing active lifestyles and are looking for high-performance products that blend functionality and style. We believe they will strongly connect with Lululemon's product offerings and community-first philosophy."

Why It Matters

Lululemon’s arrival represents a significant moment for the premium athleisure segment in India. As urban Indian consumers increasingly prioritize fitness, wellness, and technical apparel, the brand's entry validates the growing appetite for high-end international performance gear. For Tata CLiQ, the partnership serves to further diversify its luxury and fashion portfolio by securing the rights to one of the world's most recognizable wellness and lifestyle brands.

Key Facts at a Glance

Market Entry: Official entry into the Indian market with the first store in New Delhi.
Location: DLF Promenade, New Delhi.
Launch Timeline: Expected to open in autumn 2026.
Partnership Model: Franchise agreement with Tata CLiQ.
Digital Presence: Products will be available nationwide through Tata CLiQ Luxury and Tata CLiQ Fashion.

Frequently Asked Questions (FAQ)

1. Where is the first Lululemon store in India located? The first store will be located at DLF Promenade in New Delhi.

2. Can customers buy Lululemon products online in India? Yes, Lululemon will be available online across India through Tata CLiQ Luxury and Tata CLiQ Fashion concurrently with the store launch.

3. What kind of products will be available? The store will stock high-performance athletic wear and accessories for yoga, Pilates, running, training, tennis, golf, and everyday lifestyle activities.

4. When will the store open? The brand has announced a launch scheduled for autumn 2026.

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