Maruti Shifts Gears: Media Mix Steers Toward the New-Age Consumer

Unknown Apr 02, 2026 750 Views

Maruti Suzuki is transforming its media environment to keep pace with India's digital-born consumers, prioritizing AI-facilitated personalization, hyper-local promotion, and sporting promotion. Partho Banerjee, Senior Executive Officer – Marketing & Sales, looks towards a shift from...

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