JioHotstar, the most popular streaming platform in India, has announced that it has crossed the milestone mark of 100 million paid subscribers in concurrent subscriptions. This information was shared with the media by JioHotstar officials on March 27, 2025, and underpins an important change in digital entertainment in India. The success of the platform is attributed to its extensive content, which includes not just a whole range of programs including sports, such as the Tata IPL 2025 going on now, but also television and old Hollywood standard movies.
JioHotstar's growth can also be considered to have been aided by smart partnerships with telecom companies and the addition of smart features like 4K video experience on relevant devices, smart AI-generated insights into content categories, and as mentioned, an extensive and easy multi-angle view for sports content. JioHotstar has expanded outside the traditional entertainment audience to also stream events like live cultural events, like the Coldplay concerts, as well as occcasion or festivals to celebrate, such as the Mahashivratri.
Kiran Mani, CEO of JioStar Digital, remarked that "Our effort continues to be about providing world-class entertainment at scale to every Indian." This milestone not only brings to the forefront India's potential in terms of the digital world; however, it also reinforces JioHotstar's place as a key player in the streaming industry as well, as they create new standards around enjoying content and content accessibility.
Source: JioHotstar Press Release