Adcounty Ad-vances! IPO Lists with a 53% Pop on BSE SME

Image Source: HDFC Sky

Adcounty Media India Ltd., a digital media advertising firm, listed strong on the BSE SME exchange today at ₹130 per unit, a 53% premium to the issue price of ₹85 in its IPO. The strong listing was in line with the market expectations as the IPO had seen a good grey market premium (GMP) of ₹40 before listing.

The ₹50.69 crore IPO, all a new issue of 59.63 lakh shares, experienced robust investor demand, with its 273.08 times oversubscription. The proceeds would be utilized in the business in capital expenditure, working capital needs, and acquisitions in the future to propel its international expansion.

Listing Key Highlights

IPO Price: ₹85 per share
Listing Price: ₹130 per share (53% premium)
GMP Before Listing: ₹40
Subscription: 273.08x overall
Market Cap Post Listing: ~₹191 crore
Lead Manager: Narnolia Financial Services
Registrar: Skyline Financial Services Pvt. Ltd.

About the Company

Founded in 2017, Adcounty Media India is a growth BrandTech and AdTech company with digital marketing solutions in 47 nations. Its products are:
Programmatic advertising
SEO and social media marketing
Performance-based campaigns (CPC, CPA, CPL, CPI)
Proprietary adtech platform: BidCounty

The company reported a 66% YoY growth in net profit at ₹13.75 crore in FY25 on a revenue base of ₹69.58 crore.

Market Buzz

"The strong listing reflects investor confidence in Adcounty's technology-driven model and global client base," a market analyst explained. "With lean team and platform scalability, it's well-positioned for digital-first growth."

Sources: Business Standard, MSN, Economic Times, IPO Watch, Chittorgarh