Myntra’s Got the Stream Dream: Glamstream Turns Fashion into Prime Content

Myntra has launched Glamstream, a revolutionary shoppable content platform that provides entertainment, fashion inspiration, and hassle-free e-commerce—all in its app. This bold move doubles down on Myntra's content-first strategy, targeting millennials and Gen Z shoppers who are hungry for authentic, experiential experiences over e-commerce. Glamstream is designed to change the way Indians discover and buy fashion, where every scroll and every video is a buy moment.

 

Key Highlights:

 

Glamstream has more than 500 hours of content—15 Myntra exclusives and more than 4,000 episodes—featuring 100+ Bollywood, OTT, and creator ecosystem celebrities.

 

Formats vary from music videos, vlogs, beauty and styling shows, podcasts, and scripted programming, all with accompanying interactive product trays for instant shopping.

 

Myntra's Ultimate Glam Clan, one of 1 million shopper-creator members, provides user-generated content, enhancing credibility and shareability.

 

The property takes advantage of cutting-edge video infrastructure and real-time product tagging so that the journey from inspiration to purchase is easy and seamless.

 

Early trends: Myntra aims at growing app engagement by 15% and conversion rates by over 20% in users interacting with Glamstream.

 

Prospects: Myntra will continue to grow Glamstream with AI-based product recommendations, creator storefronts, and becoming the content-commerce leader. With India's creator economy taking flight, Glamstream puts Myntra at the forefront of a new universe where shopping and entertainment come together.

 

Source: MediaNews4U, Financial Express, YourStory