Adtech Synergy: Veefin Unit Acquires 26.55% Stake in White Rivers Media for Rs 870 Million

Veefin Solutions Ltd has taken a decisive step toward expanding its footprint in the digital marketing and BrandTech space by acquiring a 26.55 percent equity stake in White Rivers Media (WRM) for Rs 870 million. The investment, made through its subsidiary Infini Systems, is part of Veefin’s broader strategy to integrate creative media capabilities with its technology-driven ecosystem.

 

Here’s a comprehensive breakdown of the transaction and its strategic implications.

 

Key Highlights of the Investment

 

- The Rs 870 million deal gives Veefin a significant minority stake in WRM, with plans to scale up to 49 percent in subsequent phases  

- The acquisition will be executed through a mix of cash and equity share swap, enabling operational and financial flexibility  

- WRM, founded in 2016, reported a turnover of Rs 113.85 crore in FY24, reflecting consistent growth over the past three years  

- The deal is expected to close within 30 to 60 days, subject to regulatory approvals and board ratification  

 

Strategic Rationale and Ecosystem Integration

 

- WRM brings deep expertise in creative and media solutions, MarTech innovation, and marketing transformation  

- The agency serves clients across BFSI, entertainment, FMCG, real estate, and e-commerce sectors  

- Veefin aims to leverage WRM’s capabilities to offer integrated, AI-led marketing solutions that combine data analytics with creative storytelling  

- The partnership will focus on developing advanced tools for marketing automation, predictive analytics, and customer engagement  

 

Corporate Evolution and Future Plans

 

- Veefin has been actively expanding through acquisitions, including digital lending platform EpikIndifi and TradeAssets  

- The group’s 600-member team spans fintech, supply chain finance, and digital transformation services  

- With WRM onboard, Veefin plans to deepen its BrandTech offerings and explore international markets such as the US, UK, and Southeast Asia  

- The acquisition is not classified as a related party transaction, and there is no promoter group interest in WRM  

 

As Veefin Solutions strengthens its portfolio with this strategic stake in White Rivers Media, the Rs 870 million investment signals a bold convergence of technology and creativity—where financial precision meets marketing imagination.

 

Sources: Business Upturn, VCCircle, Veefin Press Release, February–July 2025