At IFFI 2025, filmmakers and industry leaders explored how AI is reshaping cinema. Shekhar Kapur stressed that human imagination will outlast technology, while India’s first AI Film Festival showcased global innovation. Experts agree AI democratizes filmmaking but must be guided by creativity, ethics, and storytelling integrity.
The world of cinema is entering a transformative phase where creativity and technology converge. At the 56th International Film Festival of India (IFFI) in Goa, filmmakers, festival directors, and industry leaders reflected on how AI is redefining storytelling, production, and audience engagement.
Key highlights from the discussions and events:
Shekhar Kapur, acclaimed filmmaker and IFFI Festival Director, emphasized that while AI is a “tsunami” poised to disrupt traditional structures, human imagination will always outlast technology. He argued that AI could flatten power hierarchies in cinema, giving independent creators unprecedented opportunities.
The festival unveiled India’s first-ever AI Film Festival, curated by NFDC in collaboration with LTIMindtree. This pioneering initiative showcased AI-generated short films from across the globe, celebrating narrative innovation and visual experimentation.
Tricia Tuttle, Festival Director of the Berlin International Film Festival, joined Kapur in a dialogue on cinema’s future. Both agreed that AI is a tool, not a replacement, and that storytelling thrives when human creativity directs technological possibilities.
Industry analyses, including McKinsey’s recent report, highlight how generative AI can transform every stage of filmmaking—from scriptwriting to post-production—while democratizing access to tools once reserved for big studios.
Emerging AI film studios are already experimenting with automated screenwriting, real-time visual effects, and personalized audience experiences, signaling a new era where cinema becomes more interactive and inclusive.
This intersection of art and algorithms is not without challenges. Concerns about authorship, originality, and ethical use of AI remain central to the debate. Yet, the consensus among creators is clear: AI is not the end of cinema, but the beginning of a new chapter where imagination and innovation coexist.
As the curtain rises on this era, the film industry must balance technological disruption with creative integrity, ensuring that cinema continues to inspire, provoke, and connect audiences worldwide.
Sources: BusinessWorld, Free Press JournalFree Press Journal, UNI India, McKinseyMcKinsey & Company, Media C-Suite