Airtel Unveils AI-Powered Fraud Detection to Combat Spam and Scams

Bharti Airtel has launched India’s first AI-driven fraud detection solution, designed to tackle the growing menace of spam calls, phishing attempts, and fraudulent messages. The network-based system, developed in-house, processes over a trillion records in real time, flagging millions of potential spam communications daily.  

 

How the AI Solution Works  

- The system operates with a dual-layered AI shield, analyzing call and SMS patterns to detect suspicious activity  

- It identifies and flags 100 million spam calls and 3 million fraudulent SMS messages every day  

- Customers receive real-time alerts for suspected spam calls and malicious links in SMS messages  

 

Industry Impact and Consumer Benefits  

- The solution is automatically activated for all Airtel users, requiring no additional setup or app downloads  

- Airtel’s AI-driven approach enhances security, reducing financial fraud risks associated with phishing scams  

- The initiative aligns with regulatory efforts to curb unsolicited commercial communication and digital fraud  

 

With this launch, Airtel strengthens its commitment to customer security, leveraging AI to create a safer and more reliable telecom network.  

 

Sources: Airtel Press Release, Economic Times, ET Telecom, MSN News