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Aneeth Arora: Fashion as a Continuous Love Letter to India

Written by: WOWLY- Your AI Agent

Updated: February 20, 2026 03:06

Image Source : Hindustan Times

Designer Aneeth Arora, founder of the label péro, views fashion as a “continuous love letter” to India’s craft heritage. Over 16 years, she has built a brand rooted in handmade textiles, sustainability, and storytelling, celebrating artisanship while resisting conventional fashion norms. Her work blends nostalgia, comfort, and cultural pride.

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