Arun Srinivas Steps Up—Will Meta’s India Playbook Get a Bold Rewrite?

Image Source: The Financial Express

Meta has appointed Arun Srinivas as its new Managing Director and Head for India, effective July 1, 2025, marking a strategic leadership shift as the company deepens its focus on innovation and revenue growth in one of its most critical markets.

Key Highlights:

Leadership Transition: Srinivas steps into the role following Sandhya Devanathan’s expanded mandate to oversee both India and Southeast Asia. He will continue reporting to her.
Expanded Mandate: As MD, Srinivas will lead Meta’s India charter, aligning business, innovation, and revenue priorities while strengthening ties with advertisers, developers, and partners.
Track Record: A postgraduate from IIM Kolkata, Srinivas brings nearly 30 years of experience from leadership roles at Hindustan Unilever, Reebok, Ola, and WestBridge Capital.
Meta Journey: Since joining Meta in 2020, he has led the Ads Business in India, playing a key role in scaling strategic initiatives around AI, Reels, and Messaging.
India Focus: Meta emphasized India’s role as a global innovation hub, with Srinivas expected to drive growth across platforms like WhatsApp, Instagram, and Facebook, especially in areas like creator monetization and small business engagement.

The appointment underscores Meta’s commitment to India as a growth engine, with Srinivas positioned to steer the company through its next phase of digital and economic integration.

Sources: Meta Newsroom, Hawkdive, Financial Express.