Bentley India Rolls Out Under Skoda Auto Volkswagen Umbrella, Targets Ultra-Luxury Growth

Image Source: Times of India

Skoda Auto Volkswagen India Pvt Ltd (SAVWIPL) has officially taken over the import, distribution, and servicing of Bentley vehicles across India, effective July 1, 2025. The move marks the British luxury marque’s formal integration into the Volkswagen Group’s India operations, making Bentley the sixth brand under SAVWIPL alongside Skoda, Volkswagen, Audi, Porsche, and Lamborghini.

Key Highlights and Strategic Developments:

A new entity, Bentley India, has been established under SAVWIPL to oversee all marketing, sales, and after-sales operations for the brand.
Abbey Thomas has been appointed Brand Director of Bentley India, tasked with leading the brand’s strategy and retail expansion.
Bentley India will launch with three dealership locations—Bengaluru and Mumbai initially, followed by New Delhi—to cater to India’s growing ultra-high-net-worth clientele.
The current Bentley lineup in India includes the Bentayga SUV, Continental GT coupe, and Flying Spur sedan, all imported as completely built units (CBUs).
SAVWIPL aims to leverage its shared infrastructure and premium retail expertise to deliver a seamless ownership experience for Bentley customers.

Market Context and Outlook:

Bentley sold 64 units in India in 2024 and 61 in 2023, with 21 units already sold in 2025, according to VAHAN data.
The integration is expected to streamline operations, enhance brand visibility, and tap into India’s expanding appetite for bespoke luxury vehicles.
SAVWIPL’s leadership emphasized that Bentley’s inclusion completes its portfolio, offering a full spectrum from German precision to British craftsmanship.

Sources: Financial Express, Business Standard, Moneycontrol, The Hindu BusinessLine, Autocar Professional, SAVWIPL Press Briefing July 2025