Blinkit’s Quiet Rise Fueled by ‘A Dissatisfied Culture,’ Says Deepinder Goyal

 

Blinkit's swift rise in India's quick commerce space is making waves not only for its business model but the underlying culture that is powering its success. Eternal's founder and CEO Deepinder Goyal recently let out that a prevailing sense of discontent among Blinkit's workforce could be the main reason behind the firm's consistent growth and strong execution.

 

Key Highlights: Culture Over Celebration

 

Goyal characterized Blinkit's internal culture as one in which victories are rarely celebrated. To the contrary, the company follows a philosophy of being just "1% done," with a relentless emphasis on ongoing improvement rather than on past successes.

 

This "dissatisfied" culture keeps the team humble and driven, making them stay laser-focused on providing real-time solutions for customers.

 

Keeping a low profile and avoiding complacency is perceived as a competitive advantage, setting Blinkit apart from numerous counterparts during intense market wars.

 

Though Blinkit's financials have improved and have better unit economics, it has also reported widening adjusted Ebitda losses from Rs 8 crore to Rs 103 crore in recent quarters, reflecting the investments and scale-up attempts amid fierce competition.

 

Goyal emphasized that Blinkit's burn rate is small—only about 2-3% of the industry's overall cash burn—and that the firm eschews deep discounting tactics in favor of disciplined execution.

 

The Blinkit culture is in consonance with Eternal's overall vision of sustainable growth fueled not by the commemoration of milestones but by charting new challenges all along.

 

This strategic and cultural approach contrasts with competitors like Zepto, which spends heavily but risks rapid cash depletion.

 

In short, Blinkit credits a lot of its subdued but consistent market share growth to an in-house culture that does not allow resting on laurels, and encourages constant hustle and innovation.

 

Sources: Economic Times, Business Today, MediaL