Blue Star Awaits Surge in Demand with Energy Label Changes Ahead of Festive Season

Blue Star Readies for Festive Season Demand Boost Amid New Energy Label Rollout

Blue Star Limited, a leader in air conditioning and commercial refrigeration, is gearing up for a surge in consumer demand coinciding with the festive period and critical changes in energy efficiency labeling scheduled for January 1, 2026. Managing Director B. Thiagarajan highlighted that many buyers might upgrade from lower-star to more efficient five-star ACs in anticipation of new regulations and energy savings.

After facing short-term market slowdowns due to GST tax reforms and softer summer sales, the company remains optimistic about double-digit growth prospects for FY 2026 fueled by the holiday buying season and the label transition. Retailers report strong bookings starting Diwali, with expectations extending through New Year and early next year before the summer cooling season begins.

Key Highlights

Energy label revisions effective from January 1, 2026, expected to drive purchases of higher-star AC models

Seasonal demand rise anticipated during Christmas and New Year festivities

Blue Star expects 15-20% growth in AC sales for fiscal year 2026

Shift in consumer buying behavior: preference for energy efficient and smart ACs with advanced features

GST reforms caused initial sales delay; festive bookings now show strong recovery

Blue Star’s product range caters to varying affordability with focus on energy savings and technology

Blue Star's strategic focus on energy efficiency, affordability, and innovation positions it well to capitalize on the market rebound and evolving consumer expectations for sustainable cooling solutions.

Sources: Economic Times, ET NOW, ScanX Trade, Business Standard, YouTube (ET NOW), Moneycontrol