Burberry Drops the Needle on Style: Optical Illusion Vinyls Spin Heritage into Hypnotic Art

Burberry, the legendary British luxury fashion brand, has sent social media and design communities into a frenzy with the unveiling of its stunning optical illusion vinyl records. This new creative endeavor exquisitely weaves together the brand's history with cutting-edge visual creativity, a daring foray into the nexus of music, fashion, and kinetic art.

 

The limited-edition vinyl edition contains two highlight albums, both of which embody Burberry's spirit of innovation:

 

The first release sports Burberry's classic check, reimagined by phenakistoscope artist Drew Tetz. When the record is played, the pattern springs to life as a dazzling, throbbing effect, in perfect harmony with the 1990s rave anthem "Sweet Harmony" by Liquid.

 

The second design brings Burberry's classic Equestrian Knight logo to life, looking as if it is galloping victoriously as the record rotates, providing an engrossing visual story that unites tradition and innovation.

 

Key Highlights:

 

Art Meets Sound: The records use phenakistoscope techniques, a 19th-century animation technique that produced movement illusions using physical patterns—rather than computer-generated ones—offering a real, tactile experience.

 

Social Media Frenzy: Collectors and fans worldwide have inundated Burberry's Instagram with praise, calling the records "the classiest optical illusion ever" and requesting their own copies.

 

Cultural Resonance: The campaign resonates with the global vinyl comeback and growing aspiration for collectible, shareable experiences among young luxury consumers.

 

Strategic Reinvention: Burberry's action is to be viewed as a masterclass in how heritage brands can remain attuned to the culture by collaborating with modern artists and embracing multimedia innovation.

 

Through cycling back vintage vinyl into a dynamic form of art, Burberry pays tribute to its past but also reinvents luxury branding for the modern digital age—proving that in 2025, fashion, music, and art are more intertwined than ever.

 

Source: Creative Bloq, Theatre of Image, Trendhunter, inkl, Famous Campaigns