Campa Cola Secures Co-Presenting Rights for IPL 2025 in ₹200 Crore Deal

Reliance Consumer Products’ Campa Cola has secured the co-presenting sponsorship rights for the 2025 Indian Premier League (IPL) in a deal valued at ₹200 crore. This development replaces Coca-Cola’s Thums Up and marks a significant milestone in Campa Cola’s comeback, further intensifying the competition in the cola market. In addition, Reliance intends to promote its energy drinks, Spinner and RasKik Gluco Energy, which are priced at ₹10, during IPL matches.  The IPL 2025 season, scheduled from March 21 to May 25, aligns with the peak summer sales period, which is crucial for soft drink brands. Tata Motors continues to be the title sponsor, with a five-year agreement worth ₹2,500 crore. Campa Cola’s sponsorship reflects its ambition to compete with industry leaders Coca-Cola and Pepsi on a national level.

Source: bestmediainfo.com