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Canara HSBC Life Insurance entered into a distribution agreement with Equitas Small Finance Bank on November 25, 2025. The partnership aims to expand life insurance penetration across India by offering protection, savings, annuity, and investment-linked products through Equitas’ extensive branch network, strengthening financial inclusion and customer outreach.
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Canara HSBC Life Insurance Company Limited has announced a strategic bancassurance partnership with Equitas Small Finance Bank, marking a significant step toward deepening insurance access across India. The agreement, signed on November 25, 2025, will enable Canara HSBC Life to distribute its diverse portfolio of products through Equitas’ robust banking network.
Key highlights from the announcement include
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The partnership was formalized on November 25, 2025.
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Canara HSBC Life Insurance will offer protection-led, savings, annuity, child plans, and investment-linked solutions.
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Equitas Small Finance Bank operates 994 branches and 365 ATMs across 18 states and Union Territories.
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The collaboration focuses strongly on southern and western states, including Tamil Nadu, Karnataka, Kerala, and Maharashtra.
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The initiative aims to drive insurance inclusion and make life insurance accessible to underserved segments.
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Senior leadership from both institutions emphasized the importance of expanding financial protection across diverse markets.
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The bancassurance model will leverage Equitas’ customer base to strengthen Canara HSBC Life’s distribution reach.
This agreement underscores the growing importance of bancassurance partnerships in India’s financial sector, combining banking outreach with insurance expertise to enhance customer convenience and financial security.
Sources: Canara HSBC Life Press Release, Economic Times BFSI, Business Standard
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