Captain Cool Meets Gaming Thrill: WinZO & Dhoni Celebrate India’s Winning DNA

WinZO has launched its new campaign, "Jaha Jeetega India," featuring cricket legend MS Dhoni. The high-energy campaign is a salute to India's indomitable spirit of winning, showcasing how WinZO fills life with happiness and excitement through small wins in everyday life. The campaign, created with Lowe Lintas, consists of four engaging films in seven regional languages, reaching out to a massive base all over India.

Dhoni, the WinZO brand ambassador too, laid special stress on the campaign's side of making winning moments within everyone's reach. The campaign clearly falls under WinZO's aggressive growth strategy for India's gaming industry on the back of its microtransactional model and base of nearly 200 million users.

This campaign airs on channels like JioHotstar and Star Sports to reach millions of viewers during the season of IPL.

Source: Exchange4Media, Business Standard