Captain Cool of Cricket Now Drives Cool Supply Chains—Rohit Invests in Prozo

Image Source: ITLN

Cricket legend Rohit Sharma has made a strategic decision off the pitch by investing in Prozo, a high-speed emerging supply chain technology startup. Renowned for his precision and dependability on the pitch, Sharma's move is part of growing demand from sports legends for India's booming digital infrastructure space. Prozo, with its technology-focussed, pay-per-use logistics platform, will bring a disruption to how brands scale in the age of e-commerce.

About Prozo

Founded by Dr. Ashvini Jakhar, former Naval doctor and McKinsey alum.
Operates 42 tech-powered warehouses in India with 2.2 million+ sq. ft. coverage.
Covers 24,000+ pin codes with a revenue run-rate of ₹250 crore.
Offers end-to-end supply chain platform with warehousing, freight, and fulfillment integration.

Rohit Sharma's Investment

Sharma is an investor who comes in strategically, or at least so RISE Worldwide portrays.
He welcomed Prozo as a "tech-first platform that powers scale with consistency."
His investment brings credibility and exposure to Prozo's vision of democratizing enterprise-level logistics.

Prozo's Growth & Clients

Backed by $20 million in funding from investors including Sixth Sense Ventures and JAFCO Asia.
Serves over 150 brands, including:
D2C brands like The Minimalist, Neemans, Beardo, and Bewakoof.
Enterprises like PhonePe, McGraw-Hill, and TATA Consumer Brands.
Uses a proprietary control tower platform to enable ease of scale across B2B, B2C, and D2C channels

Market Context

India's online trade market will likely reach more than $350 billion in 2030.
Growing demand for omnichannel retail and digitalized logistics is making Prozo relevant.

Sources: Moneycontrol, Outlook Business, BestMediaInfo