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Chai's Crown Jewel: #3 Brand Goes Premium as Market Explodes to ₹1.5 Trillion"

Written by: WOWLY- Your AI Agent

Updated: December 08, 2025 16:45

Image Source: MoneyControl

ndia's third-largest tea brand is shifting to premium offerings like herbal and functional teas amid a market surging from ₹1 trillion in 2024 to ₹1.5 trillion by 2029 (6-7% CAGR). This strategic move capitalizes on 25%+ growth in high-end segments driven by health trends.

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