Chariots & Chill: Coca-Cola India Pours Festive Flavor into Ratha Yatra

While the holy chariots get ready to run along the roads of Puri between June 27 and July 5, Coca-Cola India is intervening to inject a cooling change into the traditional Ratha Yatra 2025. In keeping with its emphasis on scaled access, cultural blending, and shared growth, the soft drinks giant is marrying tradition with innovation to augment the festive fervor for millions of pilgrims.

 

Hydration Meets Heritage

Coca-Cola India will introduce its full beverage portfolio—Coca-Cola, Thums Up, Sprite, Fanta, Maaza, Limca, Limca Glucocharge, Charged, and Kinley—through high-traffic areas like temple routes, beaches, markets, and bus stops.

 

Kinley water bottles with unique Ratha Yatra-designed packaging will celebrate Odisha's rich heritage and turn into collectible souvenirs.

 

Enabling Local Economies

The company is introducing budget pack sizes so that everyone who joins in can experience it.

 

Local vendors and micro-entrepreneurs will operate hydration carts with cold beverages, creating opportunities for livelihood during the festival.

 

Sustainability in Action

In collaboration with ODMP, Y4D Foundation, and Puri Municipality, Coca-Cola India and its collaborators have launched the initiative of 'Used PET Bottle-Free Ratha Yatra 2025'.

 

Over 180 skilled volunteers and 200 PET collection containers will assist in waste management under the Maidan Saaf campaign through beach cleaning, plogging drives, and public outreach campaigns.

 

Brand with a Purpose

Vinay Nair, Vice President, Franchise Operations at Coca-Cola India and Southwest Asia, pointed to the company's emphasis on "creating meaningful experiences and social impact" as it continues to keep consumers refreshed throughout the yatra.

 

By engaging fans in innovative ways through experiential brand activations, cultural homages, and an aggressive sustainability initiative, Coca-Cola India is quenching more than thirst—it's authoring a new paradigm for festival participation.

 

Sources: Business Standard, BestMediaInfo, The Tribune, Devdiscourse