Churned with Care, Loved Everywhere: Kwality Wall’s New Ice Cream Sensation

Image Source: Hotelier India

Kwality Wall's is transforming the at-home dessert experience with the introduction of its luxury ice cream range, The Dairy Factory. The new campaign highlights the craftsmanship of slow-churned ice creams as offering a richer, creamier, and velvety dessert for Indian consumers at the perfect time for summer.

Made in small batches with actual dairy, The Dairy Factory's slow-churn method dissolves ice crystals and slowly adds air, creating a richly smooth texture that distinguishes it from traditional ice creams. The brand launches with four classic flavours-Vanilla, Butterscotch, Mango, and Chocolate-in party packs and tubs in retail stores and quick commerce platforms across the country.

The campaign's television ad commemorates the patience and attention that goes into each spoon, urging families to take a step back and enjoy moments together-whether it's the celebration of a milestone, a quiet IPL match, or a weekend delight. Toloy Tanridagli, HUL's Head of Ice Cream Business, captures the line as "a great innovation using true dairy and high-class ingredients, combining old-world subtleties with contemporary tastes.

With The Dairy Factory, Kwality Wall's innovates once again, assuring each bite is not merely dessert, but a indulgent treat.

Sources: Economic Times Brand Equity, MediaBrief, BestMediaInfo