Google has officially launched direct-to-consumer sales of its Pixel devices in India, marking a major milestone for the tech giant’s presence in the world’s second-largest smartphone market. Starting May 29, Indian customers can purchase the entire Pixel lineup—including the latest Pixel 9a, Pixel 9, Pixel 9 Pro, Pixel 9 Pro XL, and Pixel 9 Pro Fold—directly from the official Google Store, alongside Pixel Watch 3, Pixel Buds Pro 2, and a range of accessories.
Key Launch Highlights
-
This is the first time Google is selling Pixel devices directly to Indian consumers, complementing its existing retail partnerships with over 2,000 stores nationwide.
-
The Google Store India is tailored for local needs, offering a seamless shopping experience with UPI payments, no-cost EMI options up to 24 months through HDFC and 15+ banks, and a robust exchange program powered by Cashify.
-
Launch offers include instant cashback up to Rs 10,000, Google Store credits worth up to Rs 12,000 on select models, and extra exchange bonuses of Rs 6,000–15,000 for traded devices. Discounts on select Pixel models reach up to Rs 47,000, with the Pixel 9 Pro now effectively priced at Rs 89,999.
-
Customers benefit from same-day repair service at 20 centers, free doorstep pickup, and the assurance of 100% authentic devices. Google’s “Pixel Price Promise” offers price matching within the return period.
The move is part of Google’s broader strategy to bring AI-powered Pixel devices into more Indian hands, with a focus on creativity, productivity, and connectivity. The company is also investing in local manufacturing and expanding its service network across major cities.
With this direct sales channel, Google aims to accelerate Pixel adoption, enhance customer support, and make premium smartphone technology more accessible to Indian consumers.
Sources: Indian Express, Times of India, Economic Times, Moneycontrol, Google Store