Deepfake Deception: Bollywood Faces Cyber Scam Spotlight

Updated: November 15, 2025 03:13

Image Source: Ofcom

Cybercriminals are increasingly exploiting celebrity identities in deepfake-driven phishing schemes, with Shah Rukh Khan and Priyanka Chopra Jonas among the top targets, according to McAfee’s 2025 “Most Dangerous Celebrity” report. Nearly 90% of Indians have encountered fake endorsements this year, losing an average of ₹34,000 to scams fueled by AI-generated content. ---

The glamour of Bollywood and the allure of global icons are being weaponized in cyberspace. A new report by McAfee Labs reveals that celebrities like Shah Rukh Khan, Priyanka Chopra Jonas, Alia Bhatt, and Elon Musk are among the most exploited identities in India’s rising wave of deepfake phishing scams.

The annual “Most Dangerous Celebrity: Deepfake Deception List” highlights how scammers are using AI-generated videos and endorsements to trick unsuspecting users into clicking malicious links, participating in fake giveaways, or transferring money. The trend underscores the growing sophistication of cybercrime, where artificial intelligence is being harnessed to mimic trusted faces and voices with alarming accuracy.

Notable Updates

•⁠ ⁠Top Targets: Shah Rukh Khan leads the list in India, followed by Alia Bhatt, Elon Musk, Priyanka Chopra Jonas, and Cristiano Ronaldo

•⁠ ⁠Global Names: International celebrities like Taylor Swift, Lionel Messi, Kim Kardashian, MrBeast, and BTS members also feature prominently

•⁠ ⁠Scale of Exposure: Around 60% of Indians report seeing deepfake content, while 90% encountered fake endorsements this year

•⁠ ⁠Financial Impact: Victims lost an average of ₹34,000 to scams involving AI-generated celebrity likenesses

•⁠ ⁠Scam Tactics: Fraudsters deploy fake product promotions, phishing sites, and investment schemes disguised as celebrity-backed ventures

Major Takeaways

•⁠ ⁠AI Weaponization: Deepfake technology is no longer just a novelty—it is a potent tool for cybercriminals.

•⁠ ⁠Trust Exploited: Familiar celebrity faces are being used to bypass skepticism and lure victims into scams.

•⁠ ⁠Consumer Awareness: The sheer scale of exposure highlights the urgent need for digital literacy and vigilance.

•⁠ ⁠Global Phenomenon: The issue spans borders, affecting both Indian and international celebrities, making it a worldwide cybersecurity challenge.

Why It Matters

The rise of deepfake phishing schemes marks a dangerous intersection of technology and trust. As India cements its digital economy, the exploitation of celebrity identities threatens consumer confidence and online safety. Experts warn that combating this menace will require stronger cybersecurity frameworks, public awareness campaigns, and AI-driven detection tools to stay ahead of fraudsters.

Sources:

Indian Express, ET BrandEquity

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