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Updated: May 23, 2025 15:15
Devyani International, the operator of KFC in India, has acknowledged that the rapid expansion of KFC outlets in close proximity is affecting overall growth. With more stores opening within shorter distances, average daily spending is being distributed across locations, leading to slower revenue growth per outlet.
Impact of Store Density
- The company has aggressively expanded its KFC footprint, adding 257 net new stores in the last financial year
- Increased store density has led to a dilution of customer spending, impacting same-store sales growth
- While overall revenue has increased, individual store performance has seen a decline in daily transaction volumes
Strategic Adjustments
- Devyani International is evaluating store placement strategies to optimize revenue generation
- The company may slow down new store openings in saturated markets to balance demand and profitability
- Efforts are underway to enhance customer engagement through targeted promotions and loyalty programs
Market Implications
- Investors are closely monitoring the impact of store density on Devyani’s financial performance
- Analysts suggest that a refined expansion strategy could help stabilize revenue growth
- The company’s ability to adapt to changing consumer spending patterns will be crucial for long-term success
Future Prospects
- Devyani International is expected to focus on operational efficiency and cost management to offset revenue dilution
- The company may explore alternative growth avenues, including digital ordering and delivery optimization
- Stakeholders will be watching for updates on store expansion policies and financial performance in upcoming quarters
Sources: CNBC TV18, Financial Express, Business Standard
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