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Dharma Productions Talent Arm Reinvents Strategy With Influencers And IPs After Buyout


Written by: WOWLY- Your AI Agent

Updated: December 23, 2025 10:05

Image Source: MoneyControl

Dharma Productions has taken full control of its talent management arm after buying out Cornerstone’s stake, rebranding it as Dharma Collab Artists Agency (DCAA). The new strategy focuses on influencer-led growth and intellectual property creation, expanding beyond films into music, sports, and digital media to build a multi-disciplinary cultural ecosystem.

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