Diya Joukani: The Fashion Designer Transforming Mumbai’s Streets Into Her Runway

Mumbai’s vibrant streets have found a new fashion icon in Diya Joukani, whose fearless creativity has taken Instagram by storm. A professional fashion designer and founder of DiyaDiya Studio, she blends traditional Indian embroidery like zardozi and aari with modern streetwear, creating viral reels that capture everyday chaos as high fashion moments.

Her unconventional clips walking goats through gullies, sipping cutting chai near railway stations, or riding a JCB in embroidered denim have earned her the title of India’s “cool girl” online. Diya’s work not only showcases her design talent but also redefines how fashion can be experienced outside traditional runways.

Key Highlights:

• Viral Personality: Diya Joukani turns Mumbai’s streets into her runway.
• Unique Style: Oversized, hand-embroidered outfits blending tradition and streetwear.
• Global Trend: Inspired creators worldwide to replicate her “cool girl” vibe.
• Authenticity: Everyday chaos transformed into fashion storytelling.
• Cultural Impact: Elevates Indian street fashion to global recognition.

Diya’s rise reflects a new wave of fashion influencers who prioritize originality, relatability, and cultural fusion, making her one of the most exciting voices in India’s creative scene.

Sources: Moneycontrol, Indiatimes, Times Now, NDTV, Reelstars