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Dish TV India Ltd., the leading content distribution house in the country and the flagbearer of Direct-to-Home (DTH) services, has introduced "FLIQS," a new digital content pillar in its Watcho app. Unveiled at the WAVES 2025 Summit, FLIQS is set to democratize the OTT space, providing content creators with unparalled opportunities and a dense, personalized viewing experience.
FLIQS is DishTV's strategic foray into the creator-first digital economy, offering a distinct platform for professional creators to showcase, distribute, and monetize their content without sacrificing control. This is poised to redefine digital entertainment in India, connecting creators and audiences, and evolving Watcho from content aggregator to a one-stop digital entertainment destination.
Key Points
Empowering the Creator Economy
FLIQS is a creator-first platform that empowers professional content creators to:
Share their work with millions of viewers.
Monetize content directly without losing ownership and control.
Work almost as independent OTT platforms within the Watcho ecosystem.
Variety and Low-Cost Content Offering
The platform has a carefully crafted selection of:
Original, exclusive, award-winning, and premium content.
Content in various regional and international languages.
Content in various formats from full-fledged films and web series to short-form, snackable content.
Premium content titles at as low as ₹9, with a complete range of free content.
Personalized and Seamless User Experience
FLIQS features:
A seamless user experience.
AI-driven recommendation engine for personalized content discovery.
Multi-screen interaction features to deliver a hyper-personalized entertainment experience.
Strategic Expansion of Watcho
Watcho becomes a digital entertainment hub with FLIQS, moving beyond being a content aggregator.
The content repository will grow to encompass:
International content titles.
Regional hidden gems.
Classic movies.
Marquee English content dubbed in Hindi-many titles platform-exclusive.
Industry Impact and Vision
FLIQS is not only an add-on but a transformational layer in Watcho.
The platform will be at the forefront of driving the next wave of India's digital media revolution, enabling creative entrepreneurship and making high-quality storytelling affordable and accessible.
Leadership Speak
With FLIQS, we are making a giant and bold step towards redefining the potential of an OTT service. This isn't yet another content launch-it's a statement. FLIQS is a new breed of curated, premium digital storytelling that matches the changing consumer aspiration for unique, high-value content."
Manoj Dobhal, CEO and Executive Director, Dish TV India Ltd.
"FLIQS is our answer to changing consumer needs for individuality, exclusivity, and control over their entertainment. It's not an add-on, but a revolutionary layer within Watcho, providing a wiser, more pertinent experience."
V.K. Gupta, CTO and Business Head, Watcho
Conclusion
With FLIQS, DishTV Watcho is establishing a new benchmark in India's OTT space-empowering creators, enriching viewer choice, and spearheading the next wave of digital entertainment innovation.
Sources: medianews4u.com, mediabrief.com, adgully.com, marcamoney.com, manifest-media.in, indianbroadcastingworld.com
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