From Boundaries to Better Views: JioStar Elevates IPL with MaxView 2.0

JioStar brings to life MaxView 2.0, a groundbreaking enhancement of its mobile IPL watching experience tailored for vertical viewing. The feature enables viewers to swipe upwards for highlights and swipe left to switch between customized camera angles-including HeroCam views-only-without leaving the live match. Having launched during IPL 2025, MaxView has enhanced user interactions by 25%, proving that its intuitive, immersive design resonates with cricket fans on the go. JioStar's Sports CEO Sanjog Gupta pointed out that the screens are smaller on phones but the viewing experience is "mega," with hyper-personalized material perfectly suited to individual fans. That is the vision JioStar follows to connect "one fan as many" beyond one-size-fits-all broadcasting. With record-breaking viewership of IPL and AI-driven personalization, MaxView 2.0 is setting a new standard in sports streaming.

 

Source: Exchange4Media, BestMediaInfo, News18