Image Source: Companies History
In 1954, Mahindra introduced its first vehicle—a rugged Jeep replica that set the tone for decades of off-road utility. Flash forward to 2025, and Mahindra & Mahindra has undergone a staggering transformation to become India's second most valued carmaker and a serious contender to Tesla in the electric vehicle (EV) space. Shares have risen 5X since 2020 fueled by a bold, electrifying transformation that reinterpreted its legacy.
Key Highlights:
• Historic origins: Mahindra began producing Willys Jeeps, honing its iconic Thar line over nearly 70 years.
• The Electrifying Pivot: The company invested ₹16,000 crore in EVs under a ₹37,000 crore auto investment plan, launching 23 new models by 2030—seven of them BEVs.
• Market Disruption: Mahindra now holds more than 21% of India's EV market share, trailed only by Tata, and just beat Tata Motors in market cap to become India's No. 2 automaker.
• SUV and EV Success: SUV blockbuster sales and a deluge of orders for new electric models such as the XEV 9e and BE 6 have fueled record profits and market share expansion.
• Investor Confidence: Its meteoric increase is a reflection of the strong revenue growth, growing margins, and innovation-driven approach to both ICE and electric mobility.
Prospects: Mahindra's revival proves that legacy players can thrive by embracing disruption, putting money into innovation, and being one step ahead of the curve. With adoption of EVs picking up pace and global giants eyeing India, Mahindra's India-first strategy and aggressive push for electrification may put it in the driver's seat for the next two years.
Source: CNBC TV18, India Today, Times Of India
Advertisement
Advertisement