Historic Milestone: Women’s Cricket World Cup 2025 Captivates 60 Million Viewers Worldwide

The ICC Women’s Cricket World Cup 2025, jointly hosted by India and Sri Lanka, has surged to become one of the most-watched events in women’s sports history. According to data released by the ICC and JioHotstar, the tournament has already captivated a massive 60 million viewers across the first 13 matches, representing a remarkable five-fold increase from the last World Cup held in 2022. Total global watch-time has soared to 7 billion minutes, marking a staggering 12x rise in fan engagement compared to the previous edition.

A standout moment of the tournament was the intense India versus Pakistan match on October 5, held in Colombo. This fixture attracted an astounding 28.4 million viewers and generated 1.87 billion minutes of watch-time, establishing itself as the most-watched women’s international cricket match in history, both digitally and on television. This historic clash broke multiple viewership records and solidified women’s cricket’s growing mainstream appeal.

Adding to the momentum, the October 12 India-Australia match in Visakhapatnam drew 4.8 million peak concurrent viewers on JioHotstar—another all-time high for women’s cricket streaming. These blockbuster matches have contributed to dramatic growth in audience numbers, with the first 11 matches collectively reaching 72 million viewers and boosting overall viewing minutes by 327% to 6.3 billion.

The tournament’s success highlights a new era for women’s sports in India and worldwide, supported by an inclusive broadcast approach featuring multiple Indian languages and sign language feeds. The ICC’s global ‘Will to Win’ campaign combined with JioStar’s localized initiatives have been pivotal in amplifying awareness and engagement.

Key Highlights:

Over 60 million viewers tuned into the first 13 matches of the ICC Women’s Cricket World Cup 2025.

Total watch-time across platforms surged to 7 billion minutes, a 12-fold increase versus 2022.

The India-Pakistan fixture set records as the most-viewed women’s international cricket match.

The India-Australia game recorded 4.8 million peak viewers on streaming platforms.

Television ratings for India-Pakistan were the highest ever for a league-stage Women’s ODI World Cup match.

Broadcast included multiple Indian languages and Indian Sign Language for accessibility.

Viewer engagement grew by 166% in reach and 327% in viewing minutes compared to the previous tournament.

Collaboration between ICC, JioStar, and BCCI drove record-breaking visibility and fan connect.

With the Women’s World Cup reaching its decisive stage, anticipation is high for further milestones, signaling a bright future for women’s cricket globally.

Sources: ICC, JioHotstar, Times of India, Hindustan Times, ESPN Cricinfo, Economic Times