Hungama Hits the Big Screen: OTT Giant Tunes Into Family Time with Hindi High Notes

Hungama OTT has made its mark with a bold new move, now reaching India's smart TVs and connected devices directly with its popular streaming service. The new "Hungama OTT" app is designed for family viewing, offering a seamless, personalized experience on the big screen. To capture the growing connected TV viewer-base of 60 million households by 2025-Hungama is scaling up its Hindi content line-up, announcing 24 original series in drama, thrillers, romance, and experimental shows. Back are fan-favourites Hasratein 2 and Khadaan, along with new additions like Mona ki Monohar Kahaniyaan and Judwa Jaal, so that every member of the family finds something to his/her liking. Founder Neeraj Roy has referred to it as "a bold leap into the future shaped entirely around our core audience." With this expansion, Hungama OTT is now a household name in India's living rooms.

 

Source: Bollywood Hungama, IndianTelevision, Filmibeat