IKEA has launched a miniature NFC-enabled bed for smartphones as part of its “Phone Sleep Collection” in the UAE. Designed to curb nighttime scrolling, the bed tracks scroll-free sleep via the IKEA app and rewards users with vouchers for consistent digital detox habits.
IKEA is turning heads—and calming minds—with its latest innovation aimed at tackling digital fatigue. The Swedish furniture giant has introduced a tiny bed for smartphones, complete with NFC technology, to help users disconnect before bedtime. The initiative, launched in the United Arab Emirates, is part of IKEA’s broader push to promote healthier sleep routines through playful design and behavioral nudges.
Key Highlights
- The “Phone Sleep Collection” features miniature beds modeled after IKEA’s real furniture, sized perfectly for smartphones
- Each bed includes built-in NFC chips that sync with the IKEA UAE app to monitor scroll-free sleep time
- Users who achieve seven consecutive nights of seven-hour scroll-free sleep are eligible for IKEA vouchers
- The initiative gamifies digital detox, encouraging users to physically “put their phone to bed” each night
- For iOS users, the app uses Motion & Fitness tracking to log sleep time discreetly in the background
- The phone bed is a promotional item, available to customers who spend AED 750 or more in-store, including purchases from IKEA’s Complete Sleep Collection
- Experts have long warned that late-night screen exposure disrupts circadian rhythms and sleep quality—this product offers a light-hearted solution
- The campaign has gained traction on social media and tech forums, with many praising IKEA’s creative approach to digital wellness
While currently limited to the UAE, the concept has sparked global interest, with calls for wider rollout and integration into IKEA’s wellness product line. It’s a quirky yet thoughtful reminder that sometimes, even our phones need a bedtime routine.
Sources: Hindustan Times, MacRumors, Yanko Design