India's Manipuri film Boong clinched the Best Children’s and Family Film at the 79th BAFTA Awards 2026, becoming the first Indian winner in this category. Dairy giant Amul celebrated with its signature punny doodle, capturing national pride. Directed by Lakshmipriya Devi and backed by Farhan Akhtar's Excel Entertainment, the heartfelt story resonates globally.
Boong's victory at London's Royal Festival Hall on February 22, 2026, outshone international contenders like Zootopia 2, Lilo & Stitch, and Arco. The film follows a young boy's quest in Manipur to reunite his family amid conflict, emphasizing resilience and forgiveness. Director Lakshmipriya Devi's emotional speech highlighted peace for Manipur's displaced children.
Key Highlights from Boong's BAFTA Journey
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Boong premiered at 2024 Toronto International Film Festival's Discovery section
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Stars Gugun Kipgen as the determined schoolboy, with Bala Hijam in key role
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Produced by Excel Entertainment, Chalkboard Entertainment, Suitable Pictures
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PM Narendra Modi congratulated team, calling it immense joy for Manipur
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Amul's doodle features butter girl with caption "Boongratulations! Amul... You BAFTA have it"
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Shared on Amul's social media February 24, 2026, sparking viral cheers
Amul's Tradition Continues
Amul India, renowned for topical doodles on major events, timed this tribute perfectly post-win. The illustration shows Amul's mascot congratulating Boong's team with a clever pun blending "Boong" and "congratulations." This gesture amplifies cultural pride, blending dairy branding with cinematic milestones.
Impact on Indian Cinema
Boong's feat spotlights regional voices from Manipur, a state facing unrest. Farhan Akhtar attended the ceremony, underscoring Bollywood's support for indie stories. The win boosts global visibility for non-Hindi narratives, inspiring filmmakers nationwide.
Sources: LatestLY, ABP Live, Asianet Newsable, The Quint, BBC, Moneycontrol, ANI News