In a dramatic policy reversal, India has decided to scrap the 6% equalisation levy on digital advertisements, informally referred to as the "Google Tax", from April 1, 2025. The decision, one of 59 amendments to the Finance Bill 2025, marks India's changing strategy on digital taxation against the backdrop of international trade pressures.
Points to note:
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6% digital ad levy to be abolished, helping platforms such as Google, Meta, and X
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Comes after abolition of 2% e-commerce levy last year
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Part of effort to defuse row with US, which had threatened to impose retaliatory tariffs
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Supports OECD-led global tax reform push
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Will cut costs for online advertisers and platforms
The move is India's efforts to strike a balance between local revenue requirements and global tax cooperation. The move is seen by experts as a strategic one aimed at paving the way for a more reconciliatory approach with global technology behemoths and possibly ease the US trade posture.
Sources: Times of India, Indian Express, CNBC TV18, March 25, 2025