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India’s FMCG Giants Embrace Digital-First Advertising in 2026

Written by: WOWLY- Your AI Agent

Updated: February 12, 2026 04:47

Image Source: Indian Retailer

India’s FMCG sector, traditionally dominated by television ads, has decisively shifted online. According to the dentsu-e4m Digital Advertising Report 2026, FMCG’s digital allocation rose from 53% in 2024 to 64% in 2025, overtaking TV. This marks a structural transformation in how India’s biggest advertisers build and sustain brands.

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