IPO Frenzy: Adcounty Media Oversubscribed 251x, Allotment Finalised, Listing Set for July 4

Adcounty Media India Ltd has wrapped up one of the most oversubscribed SME IPOs of the year, with investor enthusiasm pushing the subscription tally to a staggering 251.7 times. The Jaipur-based BrandTech firm, known for its end-to-end digital marketing solutions, is now gearing up for its listing on the BSE SME platform this Friday, July 4, 2025.

 

Here’s a comprehensive update on the allotment status, grey market premium, and listing timeline.

 

Key Highlights from the IPO Subscription

 

•⁠  ⁠The IPO received bids for 1,076.48 million equity shares against an issue size of just 4.27 million shares  

•⁠  ⁠A total of 3,06,037 applications were submitted, reflecting strong demand across retail, institutional, and non-institutional categories  

•⁠  ⁠Retail investors alone subscribed 229.37 times, while NII and QIB categories saw 397.93 and 137.33 times subscription respectively  

•⁠  ⁠The IPO aimed to raise Rs 50.69 crore through a fresh issue of 5.96 million equity shares, with no offer-for-sale component  

 

Allotment Status and How to Check

 

•⁠  ⁠The basis of allotment was finalised on Wednesday, July 2, 2025  

•⁠  ⁠Investors can check their allotment status via the BSE website or Skyline Financial Services portal using PAN or application number  

•⁠  ⁠Refunds for non-allottees and credit of shares to demat accounts are expected to be completed by July 3  

 

Grey Market Premium and Listing Outlook

 

•⁠  ⁠As of July 2, Adcounty Media’s shares were trading at Rs 135 in the grey market  

•⁠  ⁠This reflects a premium of Rs 50 or 58.8 percent over the upper price band of Rs 85 per share  

•⁠  ⁠The strong GMP suggests a robust debut on the BSE SME platform, with listing scheduled for Friday, July 4  

 

Business Profile and Use of Proceeds

 

•⁠  ⁠Incorporated in 2017, Adcounty Media offers services like programmatic advertising, SEO, mobile app monetisation, and performance marketing  

•⁠  ⁠The company operates multiple websites and a proprietary tool called BidCounty  

•⁠  ⁠IPO proceeds will be used for capital expenditure, working capital, potential acquisitions, and general corporate purposes  

 

As Adcounty Media prepares for its market debut, the IPO’s overwhelming response and strong grey market signals point to a promising start—underscoring investor appetite for tech-driven SME stories with scalable potential.

 

Sources: Business Standard, Groww, ClearTax, July 2, 2025