Jeena Sikho Lifecare Limited, a leading Ayurvedic healthcare and wellness company, has announced a strategic collaboration with Salesforce, the world’s top AI-powered CRM platform, to accelerate its digital transformation journey. This partnership aims to revolutionize patient care by integrating Salesforce’s advanced AI-driven solutions to streamline operations, enhance patient engagement, and significantly expand access to holistic healthcare services through digital platforms across India.
Key Highlights
- Jeena Sikho Lifecare partners with Salesforce to implement AI-driven digital solutions for healthcare transformation.
- Integration of Salesforce Service Cloud and Marketing Cloud optimizes critical operations such as Virtual Outpatient Department (VOPD), call center management, medicine order processing, and patient engagement.
- The collaboration has led to a 50% improvement in call center response times and over 1,000 monthly VOPD sessions.
- AI-powered health campaigns now reach millions, improving outreach and adherence to treatments.
- Salesforce Consulting Partner Quadrafort Technologies is driving the implementation, combining AI capabilities with domain expertise.
- Future plans include scaling HIIMS Clinics and Daycare Facilities, adopting Salesforce Agentforce for improved service request management, and employing predictive analytics for treatment optimization.
- The partnership supports Jeena Sikho’s vision of bridging Ayurveda and modern healthcare to deliver personalized, accessible, and efficient patient care.
The Digital Transformation Journey
Jeena Sikho Lifecare’s collaboration with Salesforce integrates several components of Salesforce’s AI-enabled platforms, streamlining disparate business functions into unified, seamless workflows. This includes critical healthcare delivery processes like virtual consultations, appointment scheduling, and order management for Ayurvedic medicines.
By leveraging Salesforce’s Marketing Cloud, Jeena Sikho has automated and enhanced its marketing campaigns — using AI to tailor and personalize outreach, resulting in higher patient engagement and improved adherence to wellness regimens.
Operational Efficiency and Patient Impact
Thanks to this digital overhaul, call center responsiveness has doubled, drastically reducing patient wait times and improving satisfaction. The Virtual Outpatient Department now facilitates more than 1,000 sessions per month, providing increased access to consultation for patients in remote or underserved regions.
The expansion of digital channels and AI-driven communication tools empowers Jeena Sikho to deliver holistic Ayurvedic care at scale while addressing individual patient needs through personalized follow-ups and health monitoring.
Leadership Perspectives
Acharya Manish, Managing Director of Jeena Sikho Lifecare, said, “Our mission is to treat critical illnesses holistically and bridge the gap between Ayurveda and modern healthcare. Partnering with Salesforce has enabled us to build a robust digital infrastructure that enhances patient experience and supports our broader vision of expanding Ayurvedic healthcare access across India.”
Akshay Murthy, Regional Vice President – Sales, Salesforce India, commented, “Healthcare is at the forefront of AI-driven transformation globally, and India is uniquely positioned to advance this innovation by combining ancient wisdom with modern technology. We are proud to contribute to Jeena Sikho’s journey of transforming holistic wellness into a personalized, accessible service.”
Vaibhav Verma, COO of Quadrafort Technologies, added, “Our collaboration with Jeena Sikho leverages cutting-edge Salesforce technology and deep healthcare domain knowledge to deliver a transformational digital ecosystem that meets the strategic goals of scalability and patient-centric care.”
Future Vision and Expansion Plans
Looking ahead, Jeena Sikho plans to utilize Salesforce’s Agentforce tool to refine service request management and integrate advanced AI and predictive analytics to continually optimize treatment plans. Additionally, the company aims to expand its Ayurvedic education and practitioner training programs to foster a nationwide network of skilled, self-reliant healthcare providers.
This digital transformation initiative positions Jeena Sikho Lifecare at the forefront of India’s evolving healthcare landscape, exemplifying how technology and tradition can unite to enhance wellness and healthcare delivery sustainably.
Sources : Salesforce official press release, Jeena Sikho Lifecare announcements, Quadrafort Technologies statements, TechCircle, ChannelDrive, The Hans India.
