Kool-Aid, Jell-O, Lucky Charms to Get a Natural Makeover by 2027

Image Source: Just Food

Two of America’s biggest food giants—Kraft Heinz and General Mills—have announced plans to eliminate all artificial dyes from their U.S. product lines by the end of 2027. The move comes amid mounting pressure from health advocates and a federal push to phase out petroleum-based food additives.

Key Highlights:

- Kraft Heinz will remove synthetic dyes like Red 40, Yellow 5, and Blue 1 from products such as Kool-Aid, Jell-O, Crystal Light, and Jet-Puffed marshmallows. The company has already banned artificial colors in new products.
- General Mills, known for Cheerios, Lucky Charms, and Betty Crocker, will phase out certified colors from school foods by summer 2026, and from all U.S. retail products by end-2027.
- Both companies say over 85–90% of their current portfolios are already free of synthetic dyes.
- The shift aligns with the “Make America Healthy Again” initiative led by Health Secretary Robert F. Kennedy Jr., which calls for voluntary industry reform or risk of federal intervention.
- The FDA is also moving to revoke approval for several synthetic dyes, including Red No. 3, with a ban set to take effect in January 2027.
- Consumer demand and international standards—where many of these dyes are already restricted—have added to the momentum.

This marks a major shift in how iconic American brands approach food safety and transparency, signaling a broader industry trend toward cleaner labels.

Sources: Food & Wine, ABC News, USA Today