Linc Ltd Launches E-Commerce JV to Accelerate Digital Distribution Strategy

Image Source: Financial Samachar

Linc Ltd has officially incorporated its joint venture company, Linc On Ecommerce Private Limited, marking a strategic leap into the digital wholesale trade segment. The JV was registered on July 8, 2025, with the Ministry of Corporate Affairs and is headquartered in Salt Lake, West Bengal. This move aligns with Linc’s broader ambition to modernize its distribution channels and tap into India’s fastgrowing online retail ecosystem.

Key highlights of the incorporation

Linc On Ecommerce Private Limited is a private, nongovernment entity with an authorized capital of Rs. 3 crore and paidup capital of Rs. 1.5 crore
The company is classified under wholesale trade via ecommerce, excluding commission agent activities
The registered office is located at Aurora Waterfront, Sector V, Salt Lake, North 24 Parganas, West Bengal

Leadership and governance

The JV is led by three directors: Deepak Jalan (Managing Director of Linc Ltd), Vineet Chokhani, and Aloke Jalan
The board structure reflects continuity with Linc’s core leadership, ensuring strategic alignment and operational oversight

Strategic rationale and market outlook

The JV aims to streamline Linc’s online B2B operations, enabling direct engagement with institutional buyers, retailers, and educational institutions
It complements Linc’s existing partnership with Mitsubishi Pencil Co. and supports its goal of expanding digital sales channels
Analysts expect the JV to enhance inventory management, reduce distribution costs, and improve customer reach across TierII and TierIII cities

Sources: Falcon Ebiz, Ministry of Corporate Affairs, Linc Ltd official filings.