Mooncakes, the beloved Mid-Autumn Festival treat, are getting a flavorful makeover in Malaysia. Entrepreneur Nur Farrah Diba Azhar introduces pineapple and chocolate mooncakes, blending heritage with modern taste to attract younger and multicultural audiences.
The Innovator Behind the Treat
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Nur Farrah Diba Azhar runs a halal mooncake business in Perda.
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Uses her late grandfather’s traditional recipe.
Flavorful Twists
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New flavors: pineapple (with homemade jam) and chocolate (with premium texture).
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Pineapple mooncakes shaped like the fruit for added charm.
Cultural Fusion & Market Reach
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Halal mooncakes embraced by Malay, Indian, and Chinese communities.
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Plans to export to Dubai after halal certification.
Rising Popularity
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Over 1,000 mooncakes sold since launch.
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Most popular flavors: lotus, salted egg yolk, pineapple, and chocolate.
Sources: The Star