Multiples Rolls Up with $650M Luggage Deal — VIP Heads for Executive Class

Image Source: ET Now

VIP Industries, the legendary luggage brand of India, is poised for a strategic transformation as Multiples Alternate Asset Management spearheads a group to acquire a controlling stake in the company. The $650 million transaction is a dramatic change in ownership and heralds new aspirations for the brand legacy.

Key Highlights
- Dilip Piramal promoter and family to offload up to 32 percent stake in their holding to Multiples and co-investors such as Mithun and Siddhartha Sacheti
- The deal is worth Rs 388 a share for VIP Industries, seeking an open offer for another 26 percent from public investors
- The consortium would have up to 58 percent ownership in the company with management control at completion

Strategic Implications
- VIP Industries will transition to professional management, with Multiples driving its future phase of growth
- The agreement is intended to recapture VIP's market dominance with increasing competition from Safari, Samsonite, and D2C players such as Mokobara and Uppercase
- Dilip Piramal will remain a shareholder and take on the role of Chairman Emeritus

Market Context
- VIP's net sales decreased by 2 percent in FY25 to Rs 2,169 crore, with a net loss of Rs 81 crore
- In spite of the setbacks, the brand enjoys good recall with products like Skybags, Carlton, and Aristocrat - Open offer price is 15 percent lower than market price now, which indicates investor optimism towards long-term recovery

Investor Vision
- Multiples' Renuka Ramnath showed dedication to unlock VIP's heritage and drive innovation - The deal is also pending regulatory clearances like the Competition Commission of India.

Sources: BusinessWorld, Economic Times, VCCircle, Rediff, Business Standard, ET Now News.