Image Source: Telegraph India
Netflix is joining hands with Ekta Kapoor’s Balaji Telefilms in a new multi-project deal, and it’s got a lot of people talking. The partnership means we’ll be seeing a bunch of new original series and films, all made for Indian viewers but with the potential to reach global audiences.
Here’s what’s happening:
The deal covers several projects, including both web series and movies. The first series is already in the works, though details are still under wraps.
Balaji Telefilms, along with its film and digital arms, will be bringing its signature storytelling style to the table. If you’ve watched Indian TV or cinema in the last two decades, you know Ekta Kapoor’s knack for creating shows that get people hooked.
Ekta Kapoor says she’s excited to experiment and tell stories that connect with viewers on a deeper level. She sees this as a chance to try new things and reach a wider audience.
Netflix’s Monika Shergill pointed out that Ekta has shaped Indian pop culture, and this partnership is about offering viewers more variety and authentic stories.
The two companies have worked together before on hits like Kathal and Pagglait, so there’s already a track record of success.
This move comes as streaming platforms are investing more in Indian content, hoping to attract new subscribers in a crowded market.
So, if you’re a fan of Indian drama, romance, or thrillers, you can expect some interesting new releases on Netflix soon.
Source: Economic Times, NDTV, News18, India Today, Fortune India
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