Nippon India Mutual Fund and Adobe Double Down on Digital: AI-Powered Partnership Redefines Investor Experience

Nippon India Mutual Fund (NIMF) has furthered its strategic partnership with Adobe to help accelerate its digital transformation and deliver a next-generation investor experience. Utilizing Adobe's generative AI-powered solutions, which are Experience Manager (AEM) Sites and Assets, NIMF aims to deliver integrated, omnichannel, and hyper-personalized investment experiences for its customers across its website and mobile application. Dynamic content delivery and quicker go-to-market will be accompanied by simpler asset management, eventually reducing bounce rates and increasing conversions. NIMF's digital-first strategy already has seen some best-in-class results for the company, which reported 90% increases in open rates and 150% surges in click-through rates from targeted campaigns. The alliance cements Adobe's position in helping NIMF orchestrate end-to-end investor journeys as India's mutual fund sector rapidly digitizes. Source: MediaNews4U, IndianTelevision, MediaBrief