No App Store, No Password—Just BigBasket On ChatGPT

Grocery shopping meets conversational AI

In a first-of-its-kind move, Tata Digital-backed BigBasket has teamed up with ChatGPT to offer grocery shopping through conversational AI. Users can now search for products, receive smart suggestions, and complete purchases—all without leaving the chat interface. This seamless experience is designed to simplify online shopping and make it more intuitive.

UPI payments within the chatbot

The integration includes secure UPI payment functionality, enabling users to pay for their groceries directly within ChatGPT. This is made possible through OpenAI’s collaboration with the National Payments Corporation of India (NPCI) and fintech firm Razorpay. The feature ensures fast, secure, and frictionless transactions without redirecting users to external apps.

Key highlights

- BigBasket becomes one of the first Indian platforms to integrate with ChatGPT for shopping  
- Users can browse, select, and pay for groceries entirely within the chatbot  
- UPI payments are enabled via partnerships with NPCI and Razorpay  
- The initiative is part of OpenAI’s pilot program announced at DevDay 2025  
- Other global platforms like Booking.com, Coursera, and Spotify also joined the ChatGPT ecosystem  

A new era of digital commerce

This launch signals a shift toward agentic commerce, where AI tools not only assist but complete transactions on behalf of users. With BigBasket leading the way in India, the future of shopping could be voice-activated, chat-driven, and entirely frictionless. The move also reflects growing consumer demand for convenience and speed in digital interactions.

Conclusion

BigBasket’s integration with ChatGPT and UPI payments marks a milestone in India’s digital retail landscape. By combining AI-powered discovery with secure payment options, the platform is redefining how consumers interact with e-commerce. It’s a bold step toward a smarter, more conversational future.

Sources: MSN, Economic Times, afaqs!, LiveMint